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Greek tourism rebound needs reforms to last
Page last updated at 03:42 GMT, Monday, July 11, 2011 - 08:42 EST
Reuters:
A woman takes photographs from a hill overlooking the temple of Hephaestus in Athens July 7, 2011.
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Tourists are flocking back to Greece's sun-drenched islands, drawn by sharply lower prices on offer for Aegean holidays, but the crisis-hit country will need tough reforms for the rebound in visitors to last.
Anxious to improve an image tarnished by news footage of bloody street protests, Greece's top earning sector must cut through the nation's endemic red tape, which scares away cruise companies and investors, and offer even better value for money.
Visitors to Greece's tranquil islands and ancient monuments account for nearly a sixth of the economy and one in five jobs, so a strong tourist sector is crucial to Athens' plan to emerge next year from its worst recession in four decades.
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